OwanbeJapan

Concept

Fashion. Music.
Jollof.

Three things every Owanbe night turns on. The visual identity is editorial fashion. The sound is a four-hour DJ arc. The food is jollof at the centre of a six-station global table.

Expanded

Each pillar, in
practice.

  • Fashion

    Dress for the photograph. The camera is on.

    The dress code asks something of you. The night photographs like a magazine. Extravagance is in the details. The room will look at you and crown the Owanbe Kings & Queens.

    • Vogue Italia masthead
    • The Gentlewoman editorial
    • Tyler Mitchell color
    • Lagos editorial fashion
  • Music

    DJ from seven to eleven. Music is the heartbeat of the night.

    The room moves with the night. From Jazz to mid-tempo to Afrobeats to Lagos-club closer. By ten you won't remember sitting down.

    • Jazz lounge / lo-fi / soul
    • International mid-tempo
    • Afrobeats peak + crossover
    • Lagos club + nostalgia drops
  • Jollof

    The word for the table is jollof. The kitchens are global.

    A multicultural table that opens with jollof, travels to Hokkaido seafood, the Mediterranean, and Latin America, and lands on a dessert table.

    • Jollof rice
    • Hokkaido seafood
    • Mediterranean
    • Latin
    • Desserts
Pillar · 01Smart elegant · per-event accent

Pillar · 01 · Fashion

Dress for the photograph.

The room photographs like a magazine. The dress code asks something of you and the camera waits.

─── fashion · 01

Pillar · 02Four hours · one arc

Pillar · 02 · Music

Bass on the floorboards.

DJ from seven to eleven. Jazz to mid-tempo to Afrobeats to Lagos club. By ten you won't remember sitting down.

─── music · 02

Pillar · 03Six stations · global table

Pillar · 03 · Jollof

Steam off the rice.

Six stations. Jollof at the centre. Hokkaido seafood, Mediterranean, Latin, Western, desserts.

─── jollof · 03

Journal

Stories from the celebration.

Where Owanbe comes from, the food, the sound, and the nights in Sapporo.

Until the night0d00h00m
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